Generative Engine Optimization (GEO) Services
Get your brand cited by AI and lead the next wave of digital visibility.
The Landscape Has Changed
You built your business online during the age of SEO—when the goal was to get found in search results.
But now, many customers start their online searches in large language models (LLMs) like ChatGPT, Gemini, and Perplexity.
LLMs don’t just show a list of links. They generate answers—sometimes quoting from your content, sometimes quoting from your competitors.
If and when AI discusses you, it may be casting you in a positive or a negative light. Your customers are using AI tools to make purchase decisions. AI sentiment towards your brand will determine whether you can convert them.
Even traditional search is dominated by AI Overviews on top of the results page. Pages cited in AI Overviews are 80% more likely to get clicked than even the top organic results.
Given these changes, you need to ask yourself:
- When AI answers my customers’ questions, is it citing me?
- If it is, am I being discussed favorably or unfavorably?
- Is it promoting my competitors instead?
The Solution?
Generative Engine Optimization (GEO)
GEO is the process of improving your brand's visibility and sentiment in AI systems.
Generative Engine Optimization helps your business:
- Get cited in AI Overviews and LLM-driven search tools like ChatGPT, Gemini, Claude, and Perplexity
- Appear more often in AI answers, summaries, and conversational search prompts
- Control how positively your brand is described by these systems (not just whether it shows up)
- Monitor how your brand is performing in AI search and improve its share of voice over time
Like it or hate it, AI is the future of search. GEO needs to be an esential component of your digital marketing profile.
GEO + SEO: Better Together
SEO helps you show up in search engines.
GEO helps you show up in answer engines—like ChatGPT and its peers.
SEO is the essential foundation for GEO because AI systems prefer to cite high-authority websites. GEO builds on that foundation by futher broadening your brand's online footprint, making it more likely to surface in AI conversations. Think of GEO as a turbocharger for your SEO plan—accelerating the velocity of AI attention.
Why GEO Matters
AI Overviews are cannibalizing clicks.
Google’s AI answers now dominate the top of the search page. If you're not listed as a source in AIOs, you're missing out on valuable traffic. GEO can help get those clicks back.
58% of users don’t click organic search results anymore.
Users are increasingly getting their answers directly from LLM systems such as ChatGPT, Claude, Gemini, or Perplexity. Our GEO service is designed to surface your brand in those conversations.
Your competition is sleeping on AI Search Opportunities.
GEO is a blue ocean space. Even though the AI revolution is already upon us, many brands have not recognized it as a viable marketing channel.
When the landscape shifts, early adopters win.
LLM traffic is up over 500% year-over-year. You can earn a first-mover advantage by getting a head start on GEO today.
Adapt or Become Irrelevant.
Experts are forecasting a 25% drop in SERP traffic by next year unless brands adapt to the new search landscape. Generative Engine Optimization is that adaptation.
GEO Service Tiers
HOW IT WORKS
🔎 LLM Discoverability Audit
Ensure your site is accessible, readable, and indexable by large language models.
🧭 llms.txt Setup
A control file that tells AI systems how to interact with your content.
📝 LLM-Optimized Content Creation
Our expert interview approach to content creation produces content LLMs love—because it begins and ends with your real-world expertise.
📊 LLM Traffic & Conversion Reporting
See when, where, and how AI tools are driving leads—and how those leads convert.
📣 Press Releases & Content Syndication
Expand your digital footprint with AI-indexable media mentions and citation-worthy content.
📈 Brand Performance Tracking
Monitor how your business is referenced across AI tools and improve your brand’s narrative.
🎯 Prompt Rank Tracking
Measure your visibility for key prompts and search scenarios inside ChatGPT and other tools.
🤝 Managed Digital PR
Direct outreach to influence AI training sources, citations, and brand sentiment.
More Visibility. Better Sentiment. Higher Conversions.
SEO gets you on the map. GEO puts you on the high ground. If your brand isn't being mentioned in AI Overviews or LLM Search, your competitors are getting sales that should be going to you.
Longtail Dragon’s Generative Engine Optimization services make sure that:
- You’re discoverable by AI systems.
- You’re represented accurately and positively.
- You’re ahead of the competition in a search landscape that’s shifting fast.
We include basic GEO in every SEO plan—because we believe in doing what’s right by our clients. But if you want to push harder, rank better, and convert more in the emerging search landscape, then it's time to turn up the heat.
Get Started
We’ve been working with Longtail Dragon for a couple years and are ever impressed with their results. They are very thorough and create great content on a wide range of subjects. Josh is always helpful in working through the project and giving advice on a plan that fits our budget and needs.
-Rob
Longtail researched our industry and its web presence. From that intense research developed a prioritized plan to help our SEO. Every step of the process has been well thought out and executed flawlessly. We can't thank them enough.
~Park
Working with Longtail has been a phenomenal experience for us. His attention to detail and his availability have made all the difference. 10/10 would recommend
-Morgan
-Makoa
Generative Engine Optimization FAQs
GEO is a new add-on to your SEO plan that helps your business show up in AI-powered search results—like Google’s AI Overviews and tools like ChatGPT, Gemini, Claude, and Perplexity. It makes sure your content is accessible, visible, and accurately represented by the large language models that increasingly drive online discovery.
Yes—absolutely. SEO is still the foundation. GEO builds on top of your SEO work by optimizing your content for how AI systems read, cite, and describe it. Without strong SEO, GEO has nothing to amplify.
Yes! Basic GEO is already included in all of our SEO packages at no additional cost. That includes discoverability audits, llms.txt implementation, and LLM-friendly content creation. Premium GEO services are available as optional add-ons if you want deeper reporting, sentiment control, and more aggressive visibility strategies.
LLMs pull from high-authority, machine-readable content, and tend to favor trusted sources with clear structure, helpful context, and strong sentiment signals. GEO helps you check all those boxes—so AI systems are more likely to choose your business as a source.
Yes. Since AI Overviews now appear above traditional links, we’ve seen click-through rates drop as much as 30–35% across some search terms. Businesses that get cited inside the overview are 80% more likely to earn the click. GEO increases your chances of being featured there—and reclaiming that lost visibility.
Yes. ChatGPT, Gemini, and similar systems are becoming alternative search engines in their own right. GEO improves your visibility in these tools, and also influences how they talk about your business—shaping brand sentiment at the AI level.
With our premium GEO tiers, yes. We offer LLM Traffic Reporting and Conversion Tracking so you can see how AI-driven visibility is contributing to your pipeline—even if the journey starts inside a chatbot.
Writing helpful content is important—but LLMs need more than just human-friendly text. They prioritize structure, formatting, citation potential, and even external sentiment signals. Additionally, our premium GEO plans will distribute AI-optimized content in more places across the internet over and above your company's blog. GEO is a systematic process for aligning your content, metadata, and brand presence with the needs of AI-driven discovery systems.
That’s one of the most powerful parts of GEO. Through PR, syndication, brand monitoring, and prompt rank tracking, we can help improve both your visibility and the sentiment AI tools associate with your business. That can influence how often you're mentioned—and how favorably.
