SMALL BUSINESS SEO

small business seo

Most small businesses struggle to rank in search engines.

Longtail Dragon SEO utilizes proven, data-driven SEO strategies to get you ranked for relevant keywords and drive website traffic.

INBOUND LEADS AND SALES

You pour your heart and soul into your business, and you are the best at what you do.

But none of it matters unless you get noticed.

How can you get your products and services in front of the right customers? Search Engine Optimization (SEO).

“Most online experiences (about 68%) begin with a search engine.”

Search Engine Watch

Longtail Dragon SEO is a data-driven strategy for putting your website on top of Google, Bing, and other search engines. This is a must-have marketing channel for scaling your small business!

Your buyers trust organic search results more than they trust advertising. Earning top positions in organic search is a vital way to get more qualified buyers to your site!

people prefer organic results

Source: MarketingSherpa

HOW IT WORKS

Step 1: Fix Technical Errors and Toxic Backlinks

We’ll perform a technical audit of your website to identify any errors that are preventing Google from crawling your website. We’ll continue to monitor your site health and new errors that arise.

RELATED: Get a free site audit now!

We’ll also analyze your backlink profile and disavow any backlinks that could be harming your authority in Google’s eyes.

Step 2: Keyword Research

Identifying relevant search queries is the cornerstone of an effective SEO campaign. More specifically, we will identify a large number of “longtail” keywords, which are low-competition search terms that you can rank for quickly. Targeting longtail keywords is the fastest way to drive organic search volume.

Over time, we’ll move to capture broader, higher-volume search terms as well.

Step 3: Competitive Analysis

Once we’ve identified the campaign’s target keywords, we’ll analyze the webpages ranking on the first page for each of those keywords. The data we glean from those competing pages will drive the content creation and backlink strategy throughout the campaign.

Step 4: Content Creation

Quality content is vital to the success of an SEO campaign. We’ll increase your site’s relevance for your target keywords, improve your internal linking structure, and generate original relevant content with blog posts and pillar pages.

Step 5: Earning Backlinks

Links from other sites are a key indicator of your site’s authority.

RELATED: What Are Backlinks and Why Do They Matter?

We’ll create content that links to your important pages and pitch it to relevant websites. We’ll also look for unlinked brand mentions and broken links that can be pointed to your pages.

Step 6: Local SEO

Ranking locally for important keywords involves claiming and verifying your Google My Business listing, creating and correcting local business directory listings, and optimizing your target pages for local keywords.

Step 7: Report Results

We’ll review and report your keyword rankings and organic search traffic growth monthly and adjust our strategy as necessary. Your account manager will keep in close contact with you to answer any questions or address any concerns as they arise.