On Friday, April 2, 2021, our SEO Manager Tobes had the opportunity to be a guest on Monarch Social podcast. Monarch Social is one of our digital marketing partners. IIn this interview, Tobes discusses how he got started in SEO, as well as several misconceptions about SEO and its future in the digital marketing space. […]
Tag: seo
SUBDOMAIN VS SUBFOLDER: WHAT’S THE DIFFERENCE FOR SEO?
BACKGROUND Should you put your blog on a subdomain (i.e. https://blog.yourdomain.com/) or in a subfolder (i.e. https://www.yourdomain.com/blog/)? This question has caused some controversy in the SEO world. In this post, I’ll try to sort it out. SUBDOMAIN VS SUBFOLDER: WHICH IS BETTER FOR SEO? The consensus among SEO experts is that most sites should host […]
HOW TO DO SEO FOR SMALL BUSINESS
This blog post was derived from an episode of The Inventive Journey Podcast with Devin Miller, where I appeared as a guest. Listen or watch that here: WHY DO SMALL BUSINESSES NEED SEO? Location, location, location. This is why Search Engine Optimization is important. In the 21st century, it’s not about where your building is […]
WHAT IS A HIGH-QUALITY BACKLINK AND WHY DOES IT MATTER?
WHAT ARE BACKLINKS? A backlink is a hyperlink created when one website links to another. The number of backlinks your site “has” is the number of links on the internet that point to your site. WHAT’S THE DIFFERENCE BETWEEN A BACKLINK AND AN INTERNAL LINK? Backlinks point to your pages from other websites, while internal […]